I bring clarity and character to brands and digital experiences

Visual & Brand Design Lead

I combine analytical thinking and visual design to turn complex challenges into clear, cohesive brand and digital experiences.

Work Experience

FlowFuse
2023 – Present
Visual & Brand Design Lead
Owned FlowFuse’s visual identity across web, product, marketing, events, and video. Worked with cross-functional teams to align visual direction with business goals, and developed guidelines and reusable assets to maintain consistency across teams and channels.
Proactiv
2015 – 2023
Visual & Brand Design Lead
Led art direction and visual identity for entertainment brands and live experiences, from original key art to campaigns across digital, print, and physical environments. Solved visual challenges ranging from creating imagery from scratch to developing concepts within strict licensing guidelines, while guiding designers and collaborating with licensing partners.
Clever Ideas
2011 – 2015
Founder & Creative Director
Founded and grew a design studio, expanding from graphic design into environmental branding and signage for retail spaces. Turned client needs into visual solutions, leading projects from concept through production and installation.